With Relay, they’ve built a scalable, tech-forward system that empowers artists to focus on their craft, while ICONAC handles the rest.
Relay is a financial technology company and is not a bank. Banking services provided by Thread Bank, Member FDIC.
In an industry where passion meets unpredictability, ICONAC has emerged as the go-to financial partner for the creative class. From globally touring DJs and movie directors to rising social media influencers, ICONAC specializes in managing the complex financial lives of artists whose work is constantly in motion—both literally and financially.
These aren’t clients who sit behind desks. They’re building brands, headlining stages, and navigating multiple income streams while on the road. ICONAC operates as their strategic financial backbone, delivering services like bookkeeping, tax compliance, entity structuring, and cash flow planning with precision and empathy.
Daniel Berrocal launched ICONAC with a vision to treat artists as whole people—not just clients or numbers—and to build systems that empower them to grow wealth, stay in control, and focus fully on their craft. ICONAC doesn’t just handle money. It champions artists, simplifies the business of creativity, and builds financial legacies behind the spotlight.
Relay is a financial technology company and is not a bank. Banking services provided by Thread Bank, Member FDIC.
When Traditional Solutions Hit a Flat Note
ICONAC's mission has always been to help artists manage their financial lives with ease and confidence, but doing that at scale wasn’t easy.
They faced some key challenges, including:
Complex cash flow management: With a growing roster of talented clients, ICONAC needed a solution that made tracking and managing cash flow across accounts easy and clear. . Meeting their clients where they were: Daniel had a great understanding of their client base. He knew his Gen Z clients preferred to manage business online. They didn’t want to lose hours at a physical branch.
Scaling without sacrificing quality: With the expertise and care ICONAC brought to onboarding clients, they needed a solution that could scale with them and matched the experience they were delivering for clients.
Daniel, an accountant by training and music lover by passion, saw firsthand how underserved touring artists were by traditional financial services. He built ICONAC to fill that gap—but needed a banking solution that matched their fast-paced, tech-forward workflow.
That’s where Relay came in.
The Relay Solution
Enter Relay: a platform that delivers the speed, flexibility, and automation ICONAC needed to support a high-volume, multi-client operation. ICONAC had the vision, clients, and expertise, and Relay was there to match the experience ICONAC was already providing for clients. “Relay is a tech-forward, intuitive, and responsive,” Daniel shared, “which aligns with how our clients work and how we operate as a firm.”
With Relay, ICONAC got:
Faster transfers: No more waiting on a bank manager to approve moves. Relay let the ICONIAC team automate transfers with ease,
Real-time cash management: Treasury team now tracks large volumes of inflows and outflows with precision.
High client satisfaction: Artists and influencers get instant access to their balances, spend categories, and transfers. Hours spent on hold are long-gone!
A Profit First partner: Relay seamlessly integrates with the Profit First method that ICONIAC uses to help clients manage income and expenses with clarity and intention.
“Relay has been a breath of fresh air. It’s simple, intuitive, and built for how modern businesses should operate,” Daniel said.
Relay is a financial technology company and is not a bank. Banking services provided by Thread Bank, Member FDIC.
No More Offbeat Banking Solutions with Relay
We’re here to help you keep your clients' on the money. With a Relay account you have:
Up to 20 free checking accounts, with no hidden account fees or minimum balance requirements
Easy and secure login between client accounts (goodbye, password sharing!)
Auto-transfer rules for Profit First allocations
Check payments, mobile check deposits, ACH, and wires
The ability to open an account online in just 10 minutes—onboarding clients just got even easier
Safe and secure banking without having to visit a physical branch
Seamless accounting software integrations with Xero and QuickBooks Online
And SO much more!
It’s time to see what a banking solution that was built for accountants and bookkeepers looks like. In just ten minutes you can sign up for your own free business banking account with Relay. Click here and get started today.
Relay is a financial technology company and is not a bank. Banking services provided by Thread Bank, Member FDIC.
