The official banking platform for Profit First

Open your accounts

No hidden fees | FDIC Insurance up to $3M available for funds on deposit via Thread Bank, Member FDIC2

The day someone opens a Relay account and sets up Profit First is the day they become immediately profitable.

Mike Michalowicz,

Creator & Author of Profit First

Relay and Profit First official badge

Relay is a financial technology company and is not an FDIC-insured bank. Banking services provided by Thread Bank2, Member FDIC. FDIC deposit insurance covers the failure of an insured bank. Certain conditions must be satisfied for pass-through deposit insurance coverage to apply. The Relay Visa® Debit Card is issued by Thread Bank, member FDIC, pursuant to a license from Visa U.S.A. Inc. and may be used anywhere Visa debit cards are accepted. The Relay Visa Credit® Card is issued by Thread Bank, Member FDIC, pursuant to a license from Visa U.S.A. Inc and may be used anywhere Visa credit cards are accepted.

Profit First + Relay
= Total cash flow clarity

Together, Profit First and Relay ensure that every dollar is allocated according to plan - be it paying down debt, reinvesting in your business, or taking a profit.

Collage of Relay on browser, phone, and a Relay Visa debit cardCollage of Relay on browser, phone, and a Relay Visa debit cardCollage of Relay on browser, phone, and a Relay Visa debit card
  • Instantly open up to 20 accounts with no hidden fees or minimums
  • Name your accounts (Income, Profit, Owner's Pay, Tax, OpEx)
  • Set up auto-transfer rules to put allocations on auto-pilot
Play video of Mike Michalowicz
Manage cash with ease

3 Steps to set up Profit First in Relay

Open multiple (real) checking accounts

Open up to 20 accounts and give each a nickname like Income, Profit, Owner's Pay, Taxes and Operating Expenses. Plus, create up to 2 savings accounts to earn up to 3.00% APY on idle cash, like your Tax and Profit savings.

Relay is a financial technology company and is not an FDIC-insured bank. Banking services provided by Thread Bank, Member FDIC.

Income

$92,278.00Account number9837

Profit (15%)

$13,841.70Account number1078

Owner's Pay (20%)

$18,455.60Account number2916

Taxes (15%)

$13,841.70Account number8710

OpEx (50%)

$46,139.00Account number3719
Separate Relay accounts for Income, Profit, Owner's Pay, Taxes, and Operating Expenses

Automate your Profit First allocations

Create an auto-transfer rule to automatically allocate money from Income to other accounts. Customize your percentages and frequency, then let Relay take care of the rest.

Income

$59,980.70Account number9836
Twice a month:
10th25th
15%

Profit

$13,841.70
20%

Taxes

$18,455.60
Illustration showing allocating income to Profit and Taxes accounts twice a month

Get help from a Profit First Professional directly in Relay

Give your Profit First Professional a secure, role-based login to your Relay account to review expenses, strategize, and keep you accountable.

MS
Maya SharmaRead-only
CL
Celina LangstonBill Payer
DN
Devon NowellAdministrator
MB
Misha BradfordManager
Four users in Relay with different permission levels
Be permanently profitable

Work with a certified Profit First Professional

Relay has partnered with Profit First Professionals - a network of accountants, bookkeepers and business coaches - that help you achieve and maintain profitability.

Find a Profit First Professional
Cyndi Thomason

Cyndi Thomason

President,

bookskeep
Jason Snider

Jason Snider

Founder,

Aspyr Advisors
Brian Thompson

Brian Thompson

Founder,

Brian Thompson Financial

Open an account

Apply online in minutes, open your free checking accounts in seconds, and get daily cash flow clarity.

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Banking for your clients

Relay makes it easy for accountants and bookkeepers to collaborate on Profit First banking with their clients.

Learn more
Kind words from our customers

What Profit First businesses say about Relay

From quick setup to automatic percentage calculation and transfers, Profit First businesses love banking with Relay.

Best bank for Profit First Companies

Lydia Joy Paasch

Profit First Professional

As a Profit First Professional, I have a lot of clients that ask me for help when setting up their Profit First accounts. Relay is phenomenal. Not only is it easy to set up and use, the ability to make one transfer to multiple accounts and divide it up by percentages is life-changing.

Lydia Joy Paasch

Profit First Professional

Fantastic for Profit First

Steven Allen

Small business owner

Relay is by far the best banking platform for implementing Profit First. Multiple accounts, clean transfers, and easy collaboration make it simple to keep cash organized.

Steven Allen

Small business owner

Relay made Profit First easy

Jon Meadows

Business owner

We can separate our funds, see what is available, and move money where it needs to go without the manual work we had before.

Jon Meadows

Business owner

See profit the instant money hits your account

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Relay is a financial technology company and is not an FDIC-insured bank. Banking services provided by Thread Bank, Member FDIC. FDIC deposit insurance covers the failure of an insured bank. Pass-through insurance coverage is subject to conditions2.